Every step of your brand’s creation is driven by strategy, allowing your vision to come to life in a unique and authentic way.
Start nowThrough four key steps, we bring your ideas to life, ensuring a cohesive, authentic, and impactful identity that connects with your audience.
We begin with in-depth conversations and discoveries—interviews, research, and workshops that help us dive deep into your brand and the impact you want to create. This diagnostic phase forms the foundation of everything, ensuring that every decision is made with clarity and purpose.
Using the insights from the diagnosis, we design a strategy that translates your vision into a solid brand platform. From here, we map out the path for your brand’s identity, guided by a creative direction that reflects who you truly are.
This is the moment to define what makes your brand unforgettable—your narrative core, central promise, message, and manifesto that will show the world how your brand wants to be remembered. Here, we create the groundwork for a genuine and lasting connection with your audience.
Now it’s time to bring your brand’s essence to life. We refine every detail: language, tone of voice, logo, typography, color palette, and graphic elements. Everything is crafted to ensure your brand has an authentic, impactful presence aligned with your values.
The Calea Essence package is perfect for brands seeking a strategic and creative foundation to communicate their values and connect with their audience. It includes all four steps of our process, making it ideal for building an authentic, cohesive brand that’s perfectly aligned with your purpose.
What's included
Interview & diagnosis:
2h Workshop, Brand Analysis, Market Research and Target Audience.
Brand Strategy:
Creative Direction and Strategic Foundation
Positioning & Verbal Identity:
Core Brand Promise and Key Messaging, Manifesto and Tone of Voice.
Visual Identity:
Logo and Variations, Color Palette and Typography, Graphic Elements,
Brand Collaterals, Brand Guide.
The Calea Expansion package takes a deeper dive, going beyond the foundation to include key brand communication touchpoints. It covers all four stages of our process, plus the development of digital communication strategies, editorial materials, and creative direction. With this package, your brand not only takes shape but also builds a strong presence, ensuring a memorable and engaging experience for your audience at every touchpoint.
What's included
Includes all items from the Calea Essence Package + Brand communication touchpoints: Website Design and Development, Website Copy, Packaging Design and Copy, Creative Direction, Editorial, Launch Strategy.
The Calea’s Vision Package is perfect for entrepreneurs who are starting their business and looking for a clear and strategic vision to position themselves in the market effectively. We know that launching a brand can be challenging, so we designed this package to help your brand start off strong and confidently, with an accessible investment.
What's included
Interview and diagnosis
2h Workshop, Brand Analysis, Market Research and Target Audience, Strategy Guide
Visual Identity:
Logo and Variations, Color Palette and Typography, Graphic Elements, Brand Collaterals, Brand Guide
Download our offering guide to learn more about how we can work together to launch your heart-led brand.
Download our investment guideIt's time to finally take the leap and build the brand that you've been dreaming of for years. Get in touch below so we can chat about how we can help you bring it all to life.
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